One Tree Planted

TFC's Trees for Goals

The Project

One Tree Planted partnered with Toronto FC and Husqvarna to put 10,000 trees in the ground in a disused gravel pit near Peterborough Ontario. TFC donated 100 trees for every goal they scored last season. After 74 goals, Husqvarna stepped up and donated another $2600 to reach the 10,000 tree mark.

The Concept

Interviews were vital to help the narrative of this inspiring story. We talked to the project manager, Meredith, and the Steven Caldwell from TFC Alumni and TSN.

We used these interviews to drive the story and overlaid B-roll of tree planting and the participants enjoying themselves in nature. As it was a community event, there were plenty of opportunities to film scouts, parents and children and football kids planting trees and having a fun day out. This acted as an empowering visual dynamic to the video to convey the message to One Tree Planted's audience that anyone can get involved and help make a positive impact to the environment by volunteering, donating or creating a fundraising page with One Tree Planted.

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