One Tree Planted
The Mission Statement
One Tree Planted wanted a video that concisely summarized their organization. They wanted a short, minute-long video that stated what their organization does and motivated viewers to join the reforestation cause by donating or creating fundraising pages to get more trees in the ground around the world.
We decided to shoot the footage at a community tree planting event to emphasize the difference that people at home can make. We chose an inspirational piece of music with good energy and an upbeat tempo. This was coupled with inspirational words that highlighted One Tree Planted's mission statement and concept.
In the video, we included the phrase "Our dream is growing into a movement". This drew parallels to trees "growing" and created an inclusive and powerful call to action for viewers to get involved.
We really loved their concept of One Dollar = One Tree and made sure that this phrase was emphasized towards the climax of the film.