GIRL TALK Empowerment

International Day of the Girl

The Project

Katie Zeppieri, the founder of GIRL TALK Empowerment asked us to document her day as she toured the Greater Toronto Area on International Day of the Girl. As a public speaker, she wanted her talks documented as she spoke across a schools and enriched the lives of both boys and girls with her message of empowerment and making a difference in the world.

The Concept

We used a vlog format to convey Katie's message. Between the talks, we collected B-roll to help the flow of the video as we toured the GTA. Katie's audience is primarily girls and young women and she talks extensively about entrepreneurship, bullying, being yourself and making a positive mark on the world. The vlog style production helped us focus on her target audience as this format of video is very popular with children and teenagers.

The vlog is also great for humanizing her brand. The girls and boys that she was speaking to want to be inspired by someone relatable and personable. By showing who Katie is offstage and behind-the-scenes, we broke down the fourth wall and were able to showcase Katie's personality.

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